Also available on request:

• Natural Jojoba Oil versus Dryness and Free Radicals
• Jojoba's Use in Cosmetics

The name "Jojoba" is difficult to pronounce. So we refer to Santa Claus. Santa says, "Ho Ho." Thus, Ho Ho Ba. (If you want to impress people, Jojoba's botanical name is Simmondsia chinensis or californica). What would Santa say to that? Probably, Ho Ho Ho -- No!

Jojoba Oil is skin therapy. It is nature's way of providing a virtually identical replacement for sebum which our skin loses due to age, sun, wind, cold, and our environment. Jojoba oil protects moisturizes, soothes our skin, and gives it a healthy glow by restoring its natural pH balance.

Jojoba Oil is non-greasy and absorbs quickly into dry skin. Some people use it just on their face and hands, others use it head to toe after a shower, while still others put it into their bath water. Whatever the preference, Jojoba Oil will end dry skin and make it more beautiful.

• "Jojoba Oil can increase skin softness by as much as 37 percent".
• "Jojoba Oil can reduce superficial lines and wrinkles by as much as 25 percent one hour after application; and, even after eight hours, an 11 percent residual reduction was still evident."
• Finally, did you know that Jojoba Oil, because it is so pure, hypo-allergenic, and effective, is used in the treatment of skin problems such as acne, psoriasis, and neurodermatitis?

Writing about baldness makes me very nervous. But my consolation is that it could be worse if it were not for Jojoba Oil.

If a person has genetically inherited male pattern baldness, not much can be done. Minoxidil (Rogaine), a prescription topical drug by Upjohn, helps some individuals, especially if they are young. Others merely grow some baby peach fuzz. This is cute, but it only encourages sadistic people to rub your duck down head. Excusing my mixed metaphors, this is not too satisfactory unless you're a baby, a peach, or a duck.

The genesis of hairs begins with a tube-like structure called the hair follicle. The papilla is located at the base of the follicle. This is where hair is born. Each hair is lubricated by sebum which is manufactured by a sebaceous gland right next door to each microscopic hair follicle.

This is where Jojoba Oil comes to the rescue. If too much sebum collects, the hair follicles become clogged resulting in unhealthy hair, impaired growth, and shortened hair life (healthy hair grows about 1/2 inch per month for 2 - 4 years before a new one pushes it out to replace it -- unless there is too much or too little sebum, a vitamin or diet deficiency, illness, too much stress, etc.)

Jojoba Oil controls the sebum problem. If there is too much sebum, Jojoba Oil actually dissolves the excess deposits of sebum leaving the scalp squeaky clean, thus opening up those fickle follicles and effecting healthy hair and natural growth.

Remarkably, the properties of Jojoba Oil are virtually identical to human sebum oil. Thus, if we produce too little sebum, which age can do, or it is stripped away by harsh chemicals or the environment, Jojoba Oil not only cleanses the follicles and papilla, but also re-lubricates and restores the proper pH balance.

So, whichever way you look at it, 100% pure, natural, hypo- allergenic Jojoba Oil makes hair healthy and beautiful -- and gives it the best chance to grow and stay on your head.

How to use: Some people massage a small amount into their hair and scalp each day. Others, like me, put a whole bunch on before shampooing, massage gently, then jump into the shower. Still others do a hot oil treatment. They massage Jojoba Oil in thoroughly, wrap their head in a hot wet towel for about 10-15 minutes, then shampoo.

Whichever method one chooses, it's great. It feels good and it really works. And it is so safe, gentle, and effective that everyone can use it on their skin and hair "from babies to eighties" (a quote from my twin sister, Carol)

Giving birth to babies is not easy. My wife told me so. Giving birth to Jojoba babies is not easy either. We have two great human type babies, Lynn and Chris. We also have 4000 Jojoba type babies (i.e., plants).

Why did we do this? Two reasons. One, because we're nuts: Jojoba nuts. And because Jojoba is unique in nature. It is the finest natural beauty aid for all types of skin and hair.

It all begins with "giving birth" or growing a plant. We have a little saying: "I'm a Jojoba Nut. Be a Jojoba Nut, too."

 There now, wasn't that easy? Ho Ho (ba).

 Jojoba (pronounced Ho Ho-ba) is not new. Native Americans have been using jojoba for hundreds of years. Indigenous to the Southwestern United States and Baja California, the Sonoran Indians have used jojoba oil for centuries, being first observed and recorded in 1701. Then later in the 1700's Father Junipero Serra, founder of the 21 California missions, noted in his diary that these Indians were using jojoba oil and nuts for all sort of things: for treating sores, cuts, bruises, and burns; as a diet supplement and appetite suppressant when they couldn't find food; as a skin conditioner; to sooth the skin and face after sun or wind burn; as a cooking oil; a hair-scalp oil and treatment, and as a hair restorative; and they even roasted the nuts to make a coffee-like beverage.

 How is all this possible? How can an oil have so many uses? Other oils, both plant and animal, break down, or turn rancid, or do not have these properties to begin with. The reason is simple. While having all the characteristics and benefits of oil, jojoba is not an oil at all. It is a liquid wax -- a long chain molecule wax ester, which means that it has all the properties of the finest oils but many more uses since it is a liquid wax. And it is hypoallergenic, non-contaminating, non- toxic, will never turn rancid, and its viscosity will not break down under high temperature and pressure.

 In their study of jojoba, the National Academy of Sciences concluded: "The oil has a radically different chemical structure from any other known oil. Jojoba esters are composed entirely of straight chain alcohols. Both the acid and alcohol portions have 20 or 22 carbon atoms and each has one unsaturated bond. Waxes of this type are extremely difficult to synthesize. Thus, jojoba oil is a polyunsaturated liquid wax that is readily obtainable from a renewable resource. Such an oil has never before been available to industry." And, yet, it has been growing in our backyard for a millennia.

 The importance of jojoba was proclaimed as early as 1935, but it was not until 1974 that jojoba came to the public's attention. At that time, the United States government banned the killing of sperm whales and the importation of whale meat and whale by-products, including sperm whale oil. Since sperm whale oil was used in many industries, including cosmetics and perfume, and would no longer be available, the Federal government began to fund efforts to cultivate jojoba, which is a replacement for sperm whale oil. Up to this time, jojoba grew in wild stands in the Sonoran desert but had never been grown commercially in this country. The first commercial cultivation took place in the Negev Desert and Dead Sea areas of Israel. By 1977 domestic cultivation had begun and a new American industry was born.

 Jojoba is dioecious, which is to say that there are separate male and female plants. The female flower is small, odorless, without nectars or scent glands; the male plant has small clusters of yellow flowers or pollen sacks that unfurl at the leaf axils. The female plant is wind-pollinated with fertilization taking place in the Spring and full maturation occurring between August and October.

 The fully mature seed (nut or bean) is commonly a rich mahogany or dark brown color, but the color can vary according to individual plants, location, soil and climatic conditions. On the average, because the size of the nuts also varies, it takes about 1200 seeds to make one pound and 17 pounds to equal one gallon of oil. It is remarkable to note that, in spite of the variability in size or where grown, each jojoba seed or nut contains an average of 50% pure oil by volume.

 Jojoba plants, both male and female, have been variously described as a shrub, a tree, or a big bush resembling mistletoe. All of these descriptions are probably correct because jojoba can take different shapes. There are the low twiggy type; the tall broomy bush; the long rakish branch with an irregular crown; a treelet form with a foliage crown above a narrow base; and the thicket or clonal form.

Pharmaceutical
 As an anti-foaming agent in the production of penicillin, jojoba oil is far superior to any other known product. And, inexplicably but factually, jojoba has a synergistic effect in the process that results in 15-20% more production per batch while using 1/6 the amount of the next most efficient agent, peanut oil. In addition, because of its purity and indigestibility in not interfering with biological processes, jojoba oil has wide applications as a carrier for medications as well as directly as a treatment for minor rashes, cuts, acne, psoriasis, and neurodermatitis. And, because it is non- contaminating and 100% pure, jojoba oil may be used as a lubricant for artificial hearts.

Food Products
 Jojoba will store indefinitely and never turn rancid with no refrigeration or special handling. Shelf life of indeterminate duration is highly important for the food products industry for everything from cake mix to cooking oil. And just imagine the worldwide market for no-fat, no calorie, no cholesterol cooking and salad oil. There is, in fact, a very large international company working now to introduce just such an oil made with jojoba.

 To illustrate the non-rancidity and lasting freshness of jojoba oil, the University of California at Riverside conducted a simple experiment. The plant scientists there cooked 27 batches of popcorn using the same jojoba oil. The 27th batch was just as fresh as the first. Imagine going to your favorite fast food restaurant and getting fresh French fries every time.

 Jojoba also contains a natural appetite suppressant called Simmondsin. As a diet aid it can be made into anything from candy-like bars to a chocolate-like beverage.

Other Consumer Products
 In its hydrogenated form, jojoba is a wax surpassed only by carnauba in hardness and brilliance. This quality of jojoba has direct application to such consumer products as furniture and floor waxes, auto polish and long-burning candles.

 All of this sounds too good to be true, and again the question arises: how can the nuts from one plant be used for so many things? In botanical, chemical terms the National Academy of Sciences summarizes jojoba's qualities and resulting myriad applications this way: "1.) its natural purity and molecular simplicity, 2.) its stability, its non-drying quality and resistance to oxidation which permit long-term storage, 3.) its lubricity after sulphurization, 4.) its supply of chemicals, especially acids and alcohols with 20 and 22 atoms, and finally, 5.) its unsaturation (double bonds)."

 All of this simply means that jojoba is a unique plant with a unique molecular structure resulting in many, diverse applications. Two more important uses are in manufacturing and cosmetics.

Manufacturing
 The list here is endless but includes applications as a non- contaminating lubricant for food machinery, a leather-softening agent, a replacement for petrochemicals such as linoleum products, plastics, and adhesives, and for heat-resistant materials, detergents, emulsifiers, and carbon paper.

Cosmetics
 Pure Jojoba Oil is a highly effective cleanser, conditioner, moisturizer, and softener for the skin and hair. Remarkably, this oil is virtually identical to sebum, which is secreted by the human sebaceous glands. Sebum is nature's way of lubricating and protecting the skin and hair. Jojoba oil is also nature's way of doing the same thing when age, pollutants, and the environment strip away sebum. Or, if too much sebum clogs the pores or hair follicles, jojoba oil dissolves excess sebum deposits, cleanses, and restores the skin's and hair's natural pH balance.

Here is what a few of our customers say:

"I have just tried your oil on my skin and hair and believe I've found a miracle!  Great stuff!...thanks again for growing and developing such a gentle product!
 
                                          Marge K.
                                          Beavercreek, OR

 

"I am a redhead with very fair skin, and have always had to be careful with cosmetic preparations due to allergic reactions.  I use pure Jojoba Oil every day and have never had any adverse reactions.   My hair is beautiful, my skin is softer, less wrinkled and more youthful looking.  I even use it under my makeup – there is nothing like it."

                                          Dorothy A.
                                          Redding, CA

"I am glad to be introduced to the Jojoba Oil, mainly because it is pure, natural and non-allergenic.  Because I am still recovering from a difficult skin condition that continues to have the need of the care of both an M. D. and a dermatologist, I can presently use Jojoba oil only as an alternative to the dermatologist's prescription.  However, in due time, when I can lessen the dermatologist's cream, I shall increase the use of pure, natural Jojoba."

"...I have tried many oils and lotions.  None have been entirely satisfactory, and many have caused me to break out.  For some time now I have been using your pure Oil of Jojoba.  I use it after my morning shower and apply it head to toe.  It really works.  My skin is softer and less dry; my hair is soft and shiny; and there are no bad side effects..."

                                           Margaret D.
                                           Vacaville, CA

"Although I'm 61 years old, people tell me my skin and complexion look much younger.

I attribute my youthful complexion to Jojoba oil.  I put it on every night, massaging a few drops gently under my eyes and wherever, wrinkles try to appear.  I've been getting such great results, I've been massaging it all over my face.  It is not greasy or oily and absorbs quickly into the deeper layers of the skin.  When I awake in the morning there is not a trace of oil on my pillow.

Sometimes if I'm too tired before I go to sleep at night, and I forget to put Jojoba oil on, I wake up in the morning and my face feels taught and tight, not soft and relaxed like when I do remember to use it, and my facial lines are more pronounced.

I told my hair dresser about Jojoba oil, and she tried it, and now she's using it on her clients for facials, she loved it so much.

I have tried many things in the past, but absolutely nothing works as well as your Oil of Jojoba.  Thank you for your excellent product, all my family is using it now, too."

                                       Carol J.
                                       Napa, CA

"While in the miliary at Travis AFB, I had itchy scalp, dandruff, and my hair was thinning.  Baldness does not run in either side of my family, so I didn't think my problem was inherited.  I tried everything but nothing worked, and the itching and dandruff were driving me crazy.  Then I bought some of your pure Jojoba Oil from a health food store in El Cerrito, CA.  I was amazed.  It worked.  My hair stopped falling out so fast, my scalp stopped itching, and I didn't have dandruff anymore.  That was six years ago and I have been using it daily ever since."

                                        Larry W.
                                        Richmond, CA
 

I am balding.  My thinning hair was falling out at an alarming rate. I tried Jojoba Oil and liked it.  Now I use it every day and my hair is not falling out as much and my scalp doesn't itch. 100% pure Jojoba from J & J Jojoba is the best skin and hair moisturizer and conditioner I have ever used. I recommend it to every one – with or without a lot of hair.

                                Ken H.
                                Euclid, OH

It's extremely dry in Lubbock, Texas.  I have tried many lotions and moisturizers for my hands and skin but the only thing that works is pure Oil of Jojoba, a California Gold product from J & J Jojoba.

I would like to recommend J & J's Jojoba Oil to everyone.

                                 Steve
                                 Lubbock, TX
 

Other customers have successfully used Pure Jojoba for acne and applied it this way:

References
 

1. Sherbrooke, W. C. and E. F. Haase, 1974.  Jojoba: a wax producing shrub of the Sonoran desert. Literature Review, University of Arizona,  Office of Arid Lands Studies, Tucson, Arizona.
    
2. Miwa, T. K. 1973.  Cosmetics and Perfumery 88: 39.
    
3. Duell, II.J. 1951 The lipids, their chemistry and biochemistry.  Vol I, Interscience, N.Y.
    
4.  Jojoba Happenings, 1976.  Newsletter published by Office of Arid Lands Studies, University of Arizona, Tucson, Arizona Nro.14.
    

However, there is a process of extracting the oil from the nuts, beans or seeds (all are synonyms).  I like to say "nuts," as in "I'm a Jojoba Nut."

The process begins with harvesting the nuts in the fall. Each nut contains an average of 50% pure oil by weight.  The size varies but the nuts are about the size of coffee beans and they have a dark brown color.  There are approximately 800-1200 Jojoba nuts per pound.

After harvesting, the hulls are removed.  Then the clean nuts are cold-pressed through an expeller press.  Our oil is then twice filtered to insure 100% purity and clarity.  Its color is naturally golden.  It is then bottled and labeled in sizes of 1, 2, 4, and 8 ounces -- and in one gallon jugs, five gallon pails, and 55 gallon drums.